Wine sales are sluggish, young people are drinking less, and the specter of a "Neo-Prohibition" movement is stripping wine of its once-vaunted halo. Are we witnessing Dionysus’s last dance?
Derek!!!! This is amazing - literally goosebumps inducing, because I’m writing a piece for this week on how we can “wine two ways” with the evolution of dealcoholzied wine. After decades in the wine industry I’m continually having conversations with beverage folks and restaurant owners about the new opportunities to meet guests where they’re at, while helping the industry we love. Absolutely going to embed and link out to your work, in my piece. Brilliant!!! 🍷💪
So enjoyed this! Rachel Martin’s comment struck me. Industry members can choose to embrace the movement now or wait until they have too. There is a reason Gordon Ramsay is now cooking vegan.
Derek!!!! This is amazing - literally goosebumps inducing, because I’m writing a piece for this week on how we can “wine two ways” with the evolution of dealcoholzied wine. After decades in the wine industry I’m continually having conversations with beverage folks and restaurant owners about the new opportunities to meet guests where they’re at, while helping the industry we love. Absolutely going to embed and link out to your work, in my piece. Brilliant!!! 🍷💪
Thank you! I can't wait to read your piece!
So enjoyed this! Rachel Martin’s comment struck me. Industry members can choose to embrace the movement now or wait until they have too. There is a reason Gordon Ramsay is now cooking vegan.
Exactly!
Very interesting and informative! And the final quote by Ian Blessing is spot on!
Such a thoughtful article!
Thank you, Heather!
I just had this conversation recently with someone in the wine industry, what a fantastic and timely article!
Do share!